On behalf of the North American Safe Boating Campaign, the National Safe Boating Council is extremely proud of each of you for your support during National Safe Boating Week, held from May 20-26, 2017! This annual boating safety effort reached boaters around the world with safe boating messages on social media, traditional media, face-to-face interactions, videos, and more.
Here at the National Safe Boating Council, we hosted several events that occurred simultaneously with National Safe Boating Week, including Wear Your Life Jacket to Work Day and Ready, Set, Wear It! Life Jacket World Record Day. And new this year, we created an infographic, which shared a unique safe boating tip for each day of National Safe Boating Week.
We’re excited to share the results from this year’s outreach efforts and to brag about all of YOUR hard work sharing this safety message.
If you want to share your story from National Safe Boating Week or have ideas on how to improve the campaign for next year, please contact NSBC Communications Coordinator Diane Corish at firstname.lastname@example.org or (703) 361-4294.
WEAR YOUR LIFE JACKET TO WORK DAY
Thousands of people around the world participated in Wear Your Life Jacket to Work Day on May 19th. From jobs at the office to on the water, and from at home to in the air, many people participated in this life jacket safety day! And, with a little bit of fun, educated others about how important it is to wear a life jacket at all times while boating.
Take a peek at some fun photos from Wear Your Life Jacket to Work Day.
READY, SET, WEAR IT! LIFE JACKET WORLD RECORD DAY
Thank you to everyone who participated in this year’s Ready, Set, Wear It! Life Jacket World Record Day! We are inspired to know so many dedicated individuals around the world are committed to making recreational boating safer. There have been 45,695 participants since 2010 – wow!
At nearly 250 events around the world, 8,911 participants inflated their life jacket or wore an inherently buoyant life jacket on Saturday, May 20, 2017. While we didn’t beat the record set in 2015, this was an increase of over 2,000 participants from last year!
To find out which country had the highest number of participants and see photos from this worldwide event, click here.
NATIONAL SAFE BOATING WEEK INFOGRAPHIC
For National Safe Boating Week, we decided it would be a great idea to create an infographic with daily safe boating tips to assist with outreach efforts. In addition to providing content for other organizations to use, this infographic and the daily tips served as a great way to share a unified message for each day of NSBW. Our hope was to expose recreational boaters to one single message each day, allowing for a powerful, multiplying effect.
And we think the results speak for themselves! 128,934 People Reached, 1,346 Reactions, 53 Comments, 896 Shares, and 3,675 Post Clicks for the NSBW Infographic and associated daily images. Thank you to everyone who shared the infographic on your own channels and for truly making this your own. In addition to the NSBW infographic, we encouraged boating safety enthusiasts to use #safeboating when posting on social media. Your efforts on social media led to 47,636 video views, 6,981 likes, and 2,374 shares.